The Counter FDD – Franchise Information, Costs and Fees
Type of Business
As a franchisee, you will operate a restaurant called The Counter, preparing and featuring build-your-own burgers, signature burger, side dishes, sandwiches, salads, desserts, ice-cream shakes, non-alcoholic beverages and certain alcoholic beverages, including, at a minimum, beer and wine.
Corporate Information
MTY Franchising USA, Inc., a Delaware corporation formerly known as The Extreme Pita Franchising USA, Inc., was incorporated on March 14, 2001. MTY Franchising USA, Inc., a Tennessee corporation was incorporated on September 25, 2019. These two affiliated entities merged together in 2019, with MTY Franchising USA, Inc., a Tennessee corporation, being the surviving entity. Their principal business address in the United States is 9311 East Via de Ventura, Scottsdale, Arizona, 85258. They have been offering The Counter since December of 2017.
Investment
The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,983,750 for a traditional restaurant franchise and between $713,133 to $1,968,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.